Audience Personas
Property Manager Paul
| Age | 35-55 |
| Role | Commercial property manager / facilities manager |
| Location | UK-wide (urban centres) |
| Sector | Commercial real estate, housing associations, local authorities |
Pain Points: Needs to stay compliant across multiple properties. Overwhelmed by asbestos, fire safety, and water regulations. Wants a single provider.
How We Reach Them: LinkedIn, Google Ads (compliance terms), email campaigns, trade events.
Developer Dave
| Age | 35-55 |
| Role | Property developer / construction PM |
| Sector | Residential and commercial development |
Pain Points: CDM compliance requirements on new builds and refurbs. Needs fast, reliable compliance partners who understand construction timelines.
How We Reach Them: LinkedIn, industry partnerships, Google Ads (CDM + development terms).
Council / Public Sector Claire
| Role | Local authority estates or compliance officer |
| Sector | Public sector, parish councils, housing associations |
Pain Points: Managing compliance across large portfolios. Budget constraints. Needs comprehensive reporting for audit trails.
How We Reach Them: Direct tender responses, LinkedIn, referrals from existing council clients.