Campaign Brief Template
Campaign Name
e.g., "Asbestos Survey Q1 Push" or "Fire Safety Awareness October"
Overview
Objective: What does this campaign aim to achieve?
Start Date: End Date: Campaign Owner:
Target Audience
Reference Audience Personas
Key Message
Single core message — align with Tone of Voice
Channels
- Social Media (Facebook, LinkedIn, Instagram)
- Google Ads (Search / Display)
- Email Marketing
- Content Marketing (Blog / SEO)
- PR / Local Press
- Direct Mail
- Trade Shows / Events
Deliverables
| Deliverable | Owner | Due Date | Status |
|---|---|---|---|
Budget
Total Budget: £ — See Budget Tracker
KPIs / Success Metrics
| Metric | Target | Actual |
|---|---|---|
| Leads generated | ||
| Website enquiries | ||
| Phone calls | ||
| Cost per lead | ||
| Conversion rate |