Campaign Performance Report
Campaign Name: Reporting Period: Prepared By:
KPI Results
| Metric | Target | Actual | % of Goal |
|---|---|---|---|
| Impressions | |||
| Website visits | |||
| Phone calls (0844 264 0094) | |||
| Form enquiries | |||
| Surveys booked | |||
| Cost per lead | |||
| Conversion rate |
Channel Breakdown
| Channel | Spend | Impressions | Clicks | Leads | CPL |
|---|---|---|---|---|---|
| Google Ads | |||||
| Facebook/Instagram | |||||
Top Performing Content
What creative/copy/audience worked best?
Learnings and Recommendations
Next Steps
What should be carried forward to the next campaign?