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Campaign Management

Central hub for all marketing campaigns — from planning through execution to performance review.

Workflow​

Brief → Calendar → Active Tracking → Creative → Performance → Budget

Sections​

Campaign Briefs​

Templates and completed briefs for each campaign. Start every campaign here.

Active Campaigns​

Currently running campaigns with status tracking and deliverables.

Campaign Calendar​

Editorial calendar, launch dates, and scheduling across channels.

Performance Analytics​

KPIs, reporting templates, and post-campaign analysis.

Audience Targeting​

Personas, segmentation data, and targeting strategies.

Budget Tracking​

Campaign budgets, spend tracking, and ROI calculations.

Creative Assets​

Campaign-specific creative files organised by campaign name.